I’ve been hacking in and about the IT trade now for in excess of 20 years. In fact, the week I debuted as a boy programmer was the week of the Lockerbie crash, which gives somewhat more notion of how long I’ve been pulling my fetid corpse around the place. In that time, I’ve been trained to employ a wide range of skills and disciplines, traipsed far and wide, been on the normal employment and a freelance contractor doing software consultancy work. And I will say with huge authority that search engine optimisation is by far and away the best thing I’ve ever known.